About the Role
LafzLab is a children’s Urdu learning platform dedicated to making language learning engaging, creative, and accessible. We are looking for an experienced Senior Creative Content & Social Media Marketing Specialist who can strengthen our brand presence across Instagram, YouTube, and TikTok through compelling educational content, high-quality visual design, animation, and strategic marketing.
The ideal candidate combines strong creative direction with hands-on expertise in graphic design, motion graphics, video editing, storytelling, and social media growth. Excellent written and spoken Urdu and English are essential, as the role involves creating educational content for children and families in both languages.
Key Responsibilities
- Social Media Strategy: Develop and implement effective marketing strategies to grow brand awareness, audience engagement, and website traffic across Instagram, YouTube, and TikTok.
- Content Creation: Plan, produce, and publish platform-specific content, including social media posts, Reels, TikToks, YouTube Shorts, and long-form videos.
- Graphic Design & Illustration: Create high-quality graphics, thumbnails, carousels, educational illustrations, and other visual assets that align with LafzLab’s brand identity.
- Animation & Motion Graphics: Develop engaging animations and motion graphics to bring characters, stories, educational concepts, and learning experiences to life.
- Educational Content Development: Write and create children’s books, stories, poems, flashcards, learning activities, and other educational resources in Urdu and English.
- Bilingual Content Quality: Ensure all content is linguistically accurate, age-appropriate, culturally sensitive, visually engaging, and valuable to both children and parents.
- Video Editing & Production: Edit and refine video content with strong storytelling, pacing, visual effects, transitions, and platform-appropriate formatting.
- Content Planning & Management: Maintain a structured content calendar, coordinate production workflows, and ensure consistent, timely publishing.
- Analytics & Optimization: Monitor performance metrics, evaluate audience engagement, and continuously improve content strategy based on data and platform trends.
- Brand Consistency: Maintain high creative standards and a consistent visual identity across all marketing channels and educational materials.
Requirements & Qualifications
- Proven senior-level experience in social media marketing, creative content production, and digital brand growth.
- A strong portfolio showcasing original graphic design, illustration, animation, video editing, and successful social media content or campaigns.
- Excellent written and spoken proficiency in both Urdu and English, including confident reading and writing of Urdu script.
- Strong storytelling, copywriting, typography, layout, composition, and visual communication skills.
- Hands-on experience creating and optimizing content for Instagram, YouTube, and TikTok.
- Proficiency with professional design, animation, and video-editing tools.
- A solid understanding of social media algorithms, audience behavior, engagement metrics, and content performance optimization.
- The ability to manage projects independently, from initial concept and creative planning through production and final delivery.
- Excellent attention to detail, time management, problem-solving, and creative decision-making skills.
- Experience in children’s education, publishing, storytelling, or educational content development will be a significant advantage.
Our Creative Standards
At LafzLab, we believe great educational content requires originality, thoughtful design, and meticulous execution. We are looking for someone who can develop distinctive creative ideas and transform them into polished, high-quality content that children enjoy and parents trust.
Generic templates, unedited AI-generated visuals, and low-effort content do not meet our expectations. AI tools may be used to support research, brainstorming, and production workflows, but they must not replace genuine creative skill. Every final deliverable must demonstrate originality, strong visual judgment, accuracy, and careful quality control.
Also check : How to make money online
We value creative thinkers who can combine educational storytelling, design excellence, and measurable marketing results.
Core Skills & Expertise
- Graphic Design, Illustration & Visual Storytelling
- Typography, Layout & Visual Communication
- 2D Animation & Motion Graphics
- Video Editing & Short-Form Video Production
- Urdu & English Copywriting and Content Development
- Children’s Educational Content & Storytelling
- Social Media Marketing & Audience Growth
- Instagram, YouTube & TikTok Content Strategy
- Social Media Analytics & Performance Optimization
- Brand Identity, Creative Direction & Consistency
- Content Calendars & Production Management
- Original Creative Thinking & Quality Assurance
What Success Looks Like
The successful candidate will help LafzLab build a recognizable and trusted digital presence, produce engaging bilingual educational content, grow its social media audience, increase meaningful engagement and website visits, and maintain consistently high creative standards across every platform.
About Us
LafzLab is an Urdu learning app built to make learning the language engaging, accessible, and fun. Through interactive activities, we aim to help learners build confidence in Urdu and deepen their connection to language and culture.
One quick step before you apply :